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Stay and play – Bright, VIC

Nestled within a valley, surrounded by majestic mountains, and perched alongside the Ovens River – Bright is an alluring and vibrant alpine village. And it doubles as a great gateway to enthralling attractions and activities.

Bright by name, bright by nature.

Where is it?

Bright is 320km northeast of Melbourne (3hr 30min drive) or 400km southwest of Canberra (4hr 40min drive) in Victoria’s High Country region.

Why go?

For the wealth of spectacular scenery in and around town; for its distinctive seasons that create genuine year-round appeal; for its easy access to captivating experiences that suit all ages and interests; and for the region’s abundance of tasty produce.

Bright is a glorious gateway to more majestic scenery. Location: Mt Buffalo National Park.

Bright for all seasons

When is the best time to go to Bright? Any time! The town is seriously captivating from January to December.

Bright in autumn is sensational; the landscape ablaze with colour radiated from its bounty of botanic beauties. In spring it shines, too, with the addition of wildflowers. Throw in crisp air and sunny days, and these seasons provide an irresistible combination.

Summer is ideal for water play such as swimming and kayaking among many other outdoor activities.

And in winter, Bright is within grasp of some of Australia’s best ski fields, including Falls Creek, Mt Hotham, and Mt Buffalo.

Appeal for all seasons. It's real. Location: Falls Creek.

The essentials – things to do in Bright, VIC

Huggins Lookout

This is an excellent position to admire the stunning scenery of Bright and beyond. In autumn, the extent of the area’s astonishing colour palette is easily admired from here. The lookout is reached via vehicle or foot and is one of several popular viewing spots in these surrounds.

Looking to embrace the spectacular scenery? Try Huggins Lookout.

Bright Splash Park

This free aquatic attraction overflows with fun-filled features that appeal to kids of all ages. It’s a highlight of Centenary Park, located on the banks of the Ovens River, which includes barbecues, a playground, and other amenities.

Alternatively, Howitt Park holds a beautiful riverside positioning and makes a pleasant barbecue or picnic setting. In addition, it hosts the popular Make It, Bake It, Grow It markets on the third Saturday of the month.

Hours of fun: Bright Splash Park. Credit: Alpine Shire Council.

Wineries in Bright

A few wineries are dotted around Bright, as well as further afield, delivering tasty cool-climate varieties among gorgeous settings. Feathertop Winery is hard to beat, and Ringer Reef is equally inviting.

There's a lot to love about Feathertop Winery.

Bright Brewery

Spotted in the heart of town, Bright Brewery has long been a crowd favourite. It’s built a reputation for delivering a super reliable core range alongside tasty seasonal releases. Enhancing the in-brewery experience are delicious food options and inviting inside and outside spaces.

The attraction is one of the founding members of the High Country Brewery Trail, which incorporates a bevy of exciting regional beer producers.

Come for the beer, stay for the atmosphere.

Leisure activity in Bright and surrounds

As the region explodes with stunning scenery, Bright is a fantastic base for various outdoor activities.

Cycling tracks in Bright

Cycling in Bright is highly rewarding for all levels. Road cycling and mountain-biking trails are easily at hand coupled with plenty of opportunity for cycle hire – including electric bikes – and organised tours.

One of the most popular tracks is the Murray to the Mountains Rail Trail, a scenic sealed path that links Bright with various destinations such as Porepunkah, Myrtleford, Beechworth, and Wangaratta. The simple hop-on, hop-off nature of the trail allows for easy exploration of these character-filled towns.

You can even hire electric bikes in these parts.

Walking tracks in Bright

Equally, pavement pounders are effortlessly inspired in these glorious surrounds. A network of variable paths showcases captivating scenery, including valleys, rivers, and historical remnants.

Highlights included the Canyon Trail and Cherry Walk, both medium-graded 5km tracks, and the 1.6km-long Riverside Walk in nearby Harrietville.

Like many tracks in the region, the Riverside Walk has its distractions. Credit: Alpine Shire Council.

Other leisure

Cycling and walking aside, Bright suits a multitude of leisure options. River and lake fishing, kayaking and canoeing, paragliding, rock climbing, and golfing are among the ample options.

Kayaking is among ample activities to enjoy here. Credit: Alpine Shire Council.

Must-visit attractions near Bright, VIC


This old-gold village is in the shadows of Mt Feathertop and pours on the charm with its blend of beautiful scenery, including pretty parks. Like much of region, autumn is the peak season for visual delights here.

Distance: 20km south of Bright.

Mt Buffalo National Park

Jaw-dropping scenery bursts from this much-loved national park, best explored on its 90km network of walking trails. Witness waterfalls, wildlife, and wildflowers in season. Breathtaking vistas stretch far and wide: The Horn summit and Echo Point Lookout are among many excellent vantage points.

Distance: 35km west of Bright.

Walking tracks lead to blindingly beautiful views within Mt Buffalo.


Another historical gold-mining town in these parts, Beechworth is dotted with striking heritage buildings. A cluster of prized cafés and restaurants and two breweries, including acclaimed Bridge Road Brewers, make this an essential daytrip from Bright. The nearby picturesque village of Yackandandah is well worth checking out, too.

Distance: 60km north of Bright.

Strike gold in Beechworth.

King Valley

Continue the palate-pleasing High Country adventures with a visit to this renowned food and wine region. Wineries with a distinct Italian influence are sprinkled throughout the dazzling surrounds: a tour along so-called Prosecco Road is a must.

It combines with a feast of delicious local produce, centred around the Milawa Gourmet Region. This area was pronounced as the first 'gourmet region' in Australia.

Distance: 70km northwest of Bright (to Milawa).

Views, wine, and food fit for royalty: King Valley.

Alpine National Park

Victoria’s biggest national park is a gem, home to towering peaks, premier ski fields, river valleys, and so much more. It includes the state’s two highest peaks, Mt Bogong and Mt Feathertop: the latter home to the iconic Razorback walking trail.

While best-known for its snow fun in cooler months, the park has absolute appeal year round and invites all manner of recreation and adventure.

Distance: Variable.

Alpine National Park looks amazing in winter but its allure extends to all seasons.

Random fact

Despite seeming an apt name considering its breathtaking beauty and seasonal profusion of colours, Bright is in fact named after a British MP. Before that, the town was known as Morse’s Creek.

Bright, VIC accommodation

Searching for accommodation in Bright? Check out these two popular BIG4 parks, which both have a wide assortment of cabin accommodation alongside caravan and camping sites.

BIG4 Bright Holiday Park

Park type: Holiday.

With a prime central position among leafy surrounds, and on the banks of the Ovens River, BIG4 Bright has immediate attraction.

Supporting its impressive accommodation range are many first-rate features, including a new SkyDeck lounge that creates a vibrant social setting. A barbecue area, playground, and bike-wash bay are among other notable amenities.

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BIG4 Bright has instant attraction. Credit: @oursandydays

BIG4 Porepunkah Holiday Park

Park type: Holiday.

Located in the charming small town of Porepunkah, just minutes from Bright, is this tranquil holiday park.

A jumping pillow and on-site bike track provide BIG4 Porepunkah with rich family interest and is backed by a swimming pool, mini-golf, camp kitchen, and splendid mountain views.

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There's a lot to love about BIG4 Porepunkah.

Isn’t it time you had a mountain of fun? Plan your Bright break with BIG4 now.

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