BIG4 Ambassadors

One is a legendary swimmer, the other a legendary larrikin – but one thing Giaan Rooney and Shane Jacobson have in common is they are now both BIG4 Holiday Parks ambassadors.


BIG4 Holiday Parks is thrilled to announce former Olympic champion Rooney, and Jacobson – a star of Australian stage and screen – are the new faces of the iconic Australian business.


BIG4 members and readers can look forward to personal stories and memories from both Australian icons who have been long-term users of BIG4 holiday parks throughout Australia.

For Shane, becoming a part of BIG4 family simply made sense given his long association with BIG4 Holiday Parks as a child, and now as a father of four who is passing on the experiences to his young family.


“There’s so many reasons why this excites me. Number one is that I have spent my life holidaying in caravan parks all over Australia. And being a parent, what I love is that there are BIG4s all over Australia in so many incredible locations.”

General Manager of Marketing and Sales Campbell Davies said the popular pair would add great value to the BIG4 brand.


“Not only are Giaan and Shane successful in their chosen fields, they are perfect ambassadors for BIG4 and what we value,” he said. 


“Making connections while on holidays is such a big part of a stay at a BIG4 park and these two connect personally with our parks. Their belief in our product comes from such an authentic place in their heart we just had to join forces with them.”


BIG4 CEO Steven Wright said the pair would become important members of the holiday park family. “They are wonderful people, they stay in our parks and they have a personal connection to what we do,” Mr Wright said. “We look forward to a long and successful relationship with these much-loved Australians.”