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Media Releases

12 October 2010

BIG4 Holiday Parks' new CEO spends day one undercover

In a world first, incoming BIG4 Holiday Parks CEO, Ray Schleibs, went undercover for the first few days of his new job. Under the guise of a man named ‘Jim’ interested in investing in a holiday park, Ray greeted guests, cleaned bathrooms and mowed lawns – gaining a uniquely objective perspective of his organisation, which would be difficult to achieve for someone coming from inside the company.

PDF DOWNLOAD: BIG4'sNewCEOSpendsDayOneUndercover.pdf
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