Brand
Increasingly, customers are attracted to brands that are recognized and respected. The BIG4 Holiday Park brand was successfully relaunched in 2003 with a fresh new look.
Market research tells us the level of respect and the degree of affection for the BIG4 brand from both Club Members and regular park users is extremely high. In addition the total awareness of the BIG4 Holiday Park brand is 58% with our closest competitor at 38%
Promotion of your property
In addition to 500,000 Holiday Guides printed annually, BIG4 will this year produce another 1 million pieces of collateral. That is over 1.5 million brochures and flyers in the market promoting BIG4 this year.
In addition your website is linked to the BIG4 website which attracts over 65,000 visitors each month and is on track to reach 3 million visitors in 2008.
Advertising
Membership of BIG4 ensures your park benefits from a strong, consistent marketing program that reinforces a strong brand image and drives traffic to your door.
Each year we develop a comprehensive marketing strategy to drive business to our Member Parks. Magazine advertising such as the Caravan and Camping publications, Child Magazines, online advertising and Member Park point of sale material are designed to reinforce our image in the market place and increase business to BIG4 Member Parks.