BIG4 is based on a simple idea and plan – uniting independent Holiday Parks to promote their properties and increase profitability. As a co-operative organisation and the market leader in our industry, BIG4 Holiday Parks is an attractive alternative to operating as your own park or within less active marketing groups.
BIG4 provides effective advertising and marketing exposure as evidenced by the brand awareness and popularity of our parks. We are proactive in leading the Holiday Park industry in awareness that enables us to deliver positive results for our Member Parks.
In addition to having access to a nationally recognized brand name, our Member Parks benefit from:
- A network in excess of 180 of the most progressive Holiday Parks across Australia
- National marketing services
- BIG4 Holiday Guide – 500,000 printed per annum
- BIG4 Club Membership Brochure – over 100,000 printed per annum
- Advertising and PR reach in excess of 15 million people per annum
- BIG4 Website (including links to our Member Parks website) – 1.5 million visitors last year (2008-09)
Membership base of over 166,000 BIG4 Club Members
Buying and bargaining power of BIG4 Holiday Parks that includes exceptional deals with Commonwealth Bank and Mitsubishi
National feeder park network
Professional Central Office support team
National and selected regional Caravan and Camping Show attendance
Annual park quality control assessment with constructive feedback and support
BIG4 Training
Annual National Conference
Fellowship with colleague Member Parks