As the choices available to holiday makers keep growing and there's increasing competition in the industry, it's essential your holiday park stands out from the crowd - and tha't where BIG4 Holiday Parks can help.
Our 2008 brand health check confirmed BIG4's standing in the industry against all other major holiday park brands. Results were excellent with the following findings:
Total Brand Awareness
What does this mean to our members? It enables parks to be associated with a well-known brand and enjoy all the positive benefits that association brings. You will be part of a comprehensive marketing effort that will identify your park nationally. You and your staff will receive training, ongoing operational support and regular communication to help make the most of our BIG4 membership. All these components will help dirve more business to your park.
"Increasing profitability, asset value and customer recognition of our holiday park are objectives we value, BIG4 has been the fastest and most effective way to achieve and sustain this for us. BIG4 has been our smartest marketing decision ever.
If you are in any doubt about the value of BIG4, just look at the number of BIG4 parks who have voluntarily put the BIG4 name in front of their park name. Alternatively look at how the vast majority of state and national tourism awards are won by BIG4 parks. Simply put, if your're lucky enough to have the opportunity to join, you're mad not to choose BIG4."
Andrew Tribe, BIG4 Tweed Billabong Holiday Park
"BIG4 brand awareness is again very strong with the gap between BIG4 and its competitors becoming even wider. This is clearly due to the professional marketing strategies put in place by our Marketing Team. "
Simon Shuttleworth, Middleton Beach Holiday Park
"When speaking of the BIG4 Holiday Park group clearly I am biased, but I am biased for a reason. Our parks can point to measurable business directly linked to the BIG4 brand. We brought one of our parks in to the chain when we purchased it and so are able to identify the difference. Association with other members is invaluable."
Merv King, BIG4 Dubbo Parklands and BIG4 Harrington Beach Holiday Park
"Being a member of BIG4 has been beneficial to our business, both professionally and financially. BIG4 really is a class above the others, it offers a fantastic opportunity to learn about the industry and help build a stronger businesss. We are excited by, and fully support, the marketing initiatives that BIG4 is implementing. Joinging BIG4 was a great decision for us."
Patrice and Quentin Fletcher, BIG4 Atherton Woodlands Tourist Park