Become a BIG4 Franchisee

BIG4 Holiday Parks began life as four caravan parks in Ballarat, Victoria in 1979. In the face of increasing competition, our founders decided to join forces to collectively market and promote their parks. The plan worked.

Within a few years, BIG4 grew to 20 parks around Victoria and soon expanded to 90 parks across the eastern states. Today, we have roughly 180 franchise members nationally, and the number is growing.

Put simply, BIG4 is the market leader with a brand recognition and strength that is unrivalled in the industry. We are an iconic brand, well-known for providing the highest quality in Australian holiday and stay experiences.

If you are an owner or lessee of a holiday park, caravan park, campground, or other style of outdoor accommodation and want to maximise your returns, consider joining the BIG4 team.

Becoming a BIG4 franchise member enables you to remain the legally independent owner or lessee of your property, while significantly boosting your business, opportunities, marketing reach, and your property’s profile under one of the most respected brands in the Australian holiday park and accommodation industry.

With more than 30 years of business and franchising, BIG4 is Australia’s leading group of holiday parks. In addition, we are proud partners with TOP 10 Holiday Parks in New Zealand and Kampgrounds of America (KOA). We also achieve higher accepted tariffs against other parks and generate much better revenue streams based on our strong brand.

Ultimately, the BIG4 brand builds our franchise members’ bottom line profits, and not just by increased revenue. We have comprehensive marketing plans to attract guests and strategies to lift yield and offer real cost savings – all with the single focus of adding value to your park and profitability.

And the future? We are proactively working to ensure we continue to lead the industry. From new technology and customer loyalty programs to brand building and consumer promotions, BIG4 is aiming to have an even greater presence.

Check out these Media Releases for the latest BIG4 news.

For more information on BIG4 Holiday Parks or to find out how you can become a BIG4 franchisee, please email info@big4.com.au.