For the past 30 years, BIG4 has been delivering true Aussie holidays to families across this vast great land of ours. A leader in the industry, BIG4 has transformed the iconic ‘caravan park’ into the modern day Holiday Park experience, which delivers far beyond just a place to rest your head at night.
While the BIG4 name is well recognised with families across Australia, a question often asked by visitors is “What does BIG4 mean?”
It all started over dinner in 1979 when four caravan park owners in Ballarat, Victoria, decided to band together because ‘the whole is greater than the sum of the parks’. Passionate about all things holiday, these four families lived and breathed caravanning and camping and were dedicated to the vision of creating parks that were foremost in facilities, accommodation and service.
From those humble beginnings, BIG4 has now grown to over 170 Holiday Parks around Australia and over 150,000 BIG4 Members! We’ve also established strong relationships with other leading global holiday park brands including reciprocal membership benefits with Top 10 Holiday Parks in New Zealand and a master licencing agreement with North America’s Kampgrounds of America.
Our accommodation has changed too. Today, our parks are a world away from basic accommodation and simplistic amenity blocks circa the 1970s. BIG4 accommodation options now range from traditional and much loved camping and caravanning sites to premier holiday cabins – ranging from the basic and budget-friendly to luxurious five-star indulgence escapes.
Over the past 30 years we’ve worked hard to become one of the most recognised brands in the Holiday Park industry, with a reputation for high standards, a BIG range of facilities and a friendly atmosphere. We’ve been building our community that started with those 4 families in Ballarat, and the BIG4 Holiday experience is one that everyone can enjoy- BIG or small.
So here’s to holidays, to 30 years of BIG4 and to 30 more.