Where did we come from?
From humble beginnings in 1979 to encompassing 180 locations across Australia, our story is truly inspiring.
It all started way back in 1979, a time when football was an early Saturday afternoon tradition and Prisoner was only just beginning to captivate Australian television audiences. Four caravan park owners from the Victorian city of Ballarat met for dinner, unified in a belief that ‘the whole is greater than the sum of its parks’.
These four owners and their families lived and breathed caravanning and camping and shared a common vision. Their aim was to create parks that were not just somewhere to rest a weary head but a place that defined the holiday experience.
The passionate Ballarat quartet wanted its parks to capture the essence of the ‘true blue’ Aussie holiday: celebrating the great outdoors, cricket on the beach, making friends around the barbie, nights spent gazing at a galaxy of stars, and so much more.
And the group agreed that its objective could only be achieved by delivering first-rate accommodation, facilities, and service.
What followed was a huge dose of perseverance, dedication, determination, and hard work that helped to establish our leading brand.
Where are we now?
Today, BIG4 Holiday Parks upholds the vision and values that were discussed around the dinner table all those years ago. We have an unwavering commitment to provide each and every guest with excellent customer service, quality accommodation and park facilities, and delivery of a unique and memorable holiday experience.
Regardless of whether a park is overlooking a glittering stretch of coastline or providing a welcoming oasis in the Australian outback, visitors can expect to receive the same high level of service and quality synonymous with our name.
With 180 parks dotted all across our vast land, there is no shortage of opportunity to stay with BIG4. Whether planted in iconic holiday destinations or located in spots that earn the best-kept secret tag, we have your accommodation needs covered.
While our values have remained the same, our accommodation and facilities have progressed immensely. We are a world away from the basic accommodation and simplistic amenity blocks circa the 1970s. Sure, you can still pitch a tent or pull up in your caravan or motorhome. However, we also allow for greater indulgence with our self-contained cabins and safari-style tents for those ‘glampers’ out there.
These days, reduced mobility cabins and other amenities are a staple of most parks, while inflatable trampolines, indoor play centres, and water playgrounds are tangible signs of our progression. More recently, select parks throughout Australia welcome dogs so you’ll never be in the doghouse with your four-legged friend again.
All this helps in our desire to be the most recognised brand in the holiday park industry, with a reputation for high standards, a BIG range of facilities, and a friendly atmosphere. We’re still building our community that started with those four families in Ballarat and we welcome you to join us.
Don’t just take our word for it
The true measure of success is when you’re pitted against your opposition, and we are proud to announce that we are collecting awards at a rapid rate. It is our belief that these honours speak volumes for the commitment that we have to providing our customers with the best holiday experience possible.
The Australian National Tourism Awards and the State Tourism Awards recognise excellence in tourism and highlight the best of the best – and we have claimed plenty of gongs recently.
We are extremely proud that one of our own BIG4 Cairns Coconut Resort was voted the 2014 #1 Top Tourist and Caravan Park at the Australian National Tourism Awards.
In addition, BIG4 was very pleased to claim a clean sweep in the 2014 State Tourism Awards. The following parks won gold in the category of Top Tourist and Caravan Park for their respective state/territory:
- New South Wales: BIG4 Deniliquin Holiday Park
- Northern Territory: BIG4 MacDonnell Range Holiday Park
- Queensland: BIG4 Cairns Coconut Resort
- South Australia: BIG4 Renmark Riverfront Holiday Park
- Tasmania: BIG4 St Helens Holiday Park
- Victoria: BIG4 Beacon Resort
- Western Australia: BIG4 Peppermint Park
Alongside the State and National Tourism Awards, our BIG4 Supreme Award for Excellence is the ultimate recognition of our very best BIG4 Holiday Parks. It acknowledges parks that have excelled in the delivery of customer service, facilities, accommodation, and tourism promotion – the qualities BIG4 Holiday Parks was founded upon.
Donated by co-founders of BIG4 Holiday Parks, Des and Margaret Watts and family, the 2014 winner was BIG4 Bungalow Park on Burrill Lake.